Walmart to buy Eloquii, as plus-size clothing retailers expand
BALTIMORE (WBFF) - Plus-size apparel has become a $21 billion industry.
For decades, most major retailers ignored this profitable shopping sector - but no more.
The old stigmas about plus-size shopping are melting away, forcing retailers and designers to shift their attitude.
Walmart is the latest retailer to announce it's expanding its plus-size clothing selection.
Last week, Walmart bought plus-size clothing brand Eloquii, which makes clothes exclusively for women sizes 14 and above.
Old Navy also announced it's bringing its formerly only-only plus-size collection to 75 stores.
J Crew is also tapping into the market.
It's expanding sizes on fall and winter fashion collections.
Nordstrom says it's adding more 14, 16 and 18 size choices, and that they'll feature a more inclusive range of mannequins.
And Kohl's is scheduled to launch a plus-size brand called Evri next spring.
Statistics show more than half of U.S. women ages 18 to 65 wear a size 14 or higher, and analysts expect that number to grow.