Redding Chamber of Commerce wants to help improve the city's image
REDDING, Calif. —
The Redding Chamber of Commerce announced a new working project that they said would help improve the image of Redding.
Chamber of Commerce President Jake Mangas said there are a lot of positives about Redding but sometimes people get a negative impression, so this project is designed to build it's reputation with the help from the community.
It's The Redding City Identity Project and it's been approved by the Shasta County Board of Supervisors and Redding City Council.
Mangas said the Chamber made a $500,000 budget for the project over the next two years.
They've already raised $238,500 by donations made by community members.
"There are experts that are experts in branding a city and strategy and things like that. This is, when I use the term branding, sometimes what comes to mind is like logos and city flags and slogans and that's not what this is all about. This is instead kind of the more holistic look at accentuating the positives in our community," said Mangas.
Some of the budget funds raised will help bring in experts to help with the image of Redding.
At the end of the project, it would have created 20 action items to help implement into the city.
Mangas said the majority of the funds will go to local implementations.