There's a reindeer in Redding that's encouraging people to shop local

Redding Chamber using the Reindeer in Here as part of their Redding Shops Local challenge.

From now until the week before Christmas, the Redding Chamber of Commerce has created a spirited challenge for holiday shoppers, encouraging them to shop local.

The Redding Chamber says the "Reindeer in Here" they are using for the challenge is an alternative to Elf on the Shelf. With one antler shorter, the stuffed reindeer, "sent by Santa" sends the message for children to learn different is normal and he serves as a safe place for them to share their Christmas wishes.

Erin Hull, with the Redding Chamber said this year it is more important than ever to shop locally because small businesses are hurting with the aftermath of the Carr Fire.

"We want to support local businesses in whatever way that we can, especially in this year after the Carr Fire. Since the Carr Fire we've been looking for ways to support businesses, especially small businesses in whatever way that we can. It's tempting for all of us to go for the bigger box stores but we hope that people will value that idea like we do here at the chamber," Hull said.

The creator, Adam Reed, has connections to Redding and is partnering with the Redding Chamber and Linda's Hallmark at 1615 Hilltop Drive in Redding, which is where the Reindeer in Here can be purchased.

Here's how it works:

  • Every Monday and Thursday at 11 a.m. a photo of the "Reindeer in Here" will be posted on the Redding Chamber's Facebook page, giving shoppers a clue as to where the Reindeer is hidden.
  • There are six local shops which could be hiding the Reindeer somewhere in their stores (hint, it will be a shop that's involved with the Redding Chamber).
  • The Reindeer can be found at a new location every Monday and Thursday starting December 3rd through December 20th.
  • To participate, follow The Redding Chamber on Facebook and/or Instagram and if you find the "Reindeer in Here," post a selfie with the Reindeer on your own social media account and tag the Redding Chamber.
  • The first person to post a photo of themselves with the Reindeer is the winner and the Redding Chamber will contact you through their social media post.
  • The winner for each day will receive a $100 gift card to the store the Reindeer was found in as well as an additional bonus prize.
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